INTRODUCTION
hello, nice to meet you…
My name is Ngaio McCreadie (née Pardon), I am a multi-disciplinary communications executive with a depth of experience working for world class brands and advertising agencies in the UK, New Zealand, Singapore and Australia. Roles have spanned business leadership, account management, strategy, marketing, production, talent and operations - extending to executive and board level appointments.
Most recently, I launched an Independent film production company called Larchmont. Operating as Founding Partner and Managing Director, I established a roster of 8 global directors to produce commercial films for brands across the APAC region, including; Audi, McDonald’s, Ford, Telstra, Unilever, and Mercedes. We reached 7 figure revenue within 12 months and have achieved dynamic commercial growth over the last 4 years. Having returned to the UK in 2023, I now operate as a non-executive director of the company.
Preceding this venture, I enjoyed 3 years with the highly regarded creative agency 72andSunny, partnering with the APAC President in Sydney to launch offices in Australia and South East Asia. As Regional Head of Operations and Talent, and a member of the global ELT, responsibilities included establishing industry and client relationships across the respective markets, recruiting and coaching best in breed team(s), raising the profile of the agency through innovative talent and business initiatives, driving the company vision and operationalising both businesses from start-up to fully functional.
Prior to that, I spent over 9 years at the critically acclaimed Bartle Bogle Hegarty (in Singapore and then London), where I was the youngest employee on record to be invited to sit on the BBH board as Partner. During this time I led the agency’s largest and most creatively awarded global brands such as Lynx/Axe, Unilever, The Guardian, Johnnie Walker, Levis, Virgin Media and ASOS online fashion. Here I worked in a dual role leading both the strategy and account management function on each brand, title ‘Strategic Business Lead’.
My early career in New Zealand was established at Publicis and Colenso BBDO where I worked as a Brand Strategist and Account Director.
I am a straight talking, natural leader who takes great pride in creating a dynamic, productive and fun team environment. I have high standards of myself and those around me, but do so with an arm around ones shoulder rather than wagging finger.
As my career has progressed, it has become my purpose to ensure that those around me thrive through experiences rich with opportunity for both professional and personal growth.
